PSA, which distributes spare parts for computer printers, is an example of a successful Anglo-French alliance. The company was founded in 1996 after John McBrien and his son James met Jacques Bourliere and Stephane Fustini, directors of the French company Lothar Sanford. The McBriens already ran a business in Britain supplying batteries and adaptors for computer laptops. The quartet set up PSA in London in the image of its French counterpart, assisted by the McBriens’ knowledge of the industry and contacts. Sales rose 104% a year from £360,000 in 1997 to £3.1m in 2000, when the company had 17 staff.
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