This firm began by making printed circuit boards, but today Pulsic develops automation software for designing silicon chips used in cars, mobile phones and iPods. The software tools are used in the electronics industry by customers such as Samsung and Sony. The company says its automation process helps engineers to cut chip designing time by up to 90%. Based in Bristol and led by chief executive Ken Roberts, Pulsic now generates more than 90% of its revenue overseas, mainly from Silicon Valley in America and Asia. Sales rocketed 272% a year from £217,000 in 2003 to £3m in 2005.
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