Most of PureGym’s sites are open 24 hours a day, seven days a week, and offer low-cost memberships — starting at £9.99 a month — with no fixed-term contracts. Chairman Peter Roberts, 70, founded the Leeds company in 2008 and sold a majority stake to American private equity firm CCMP in 2013. Humphrey Cobbold, 51, joined as chief executive in January. Four months later, the company announced a deal to buy LA Fitness’s 43 gyms, with plans to refurbish and rebrand most of them. In June – coinciding with the opening of the company’s 100th site – Sir Chris Hoy invested in the company and joined as an adviser. Sales hit £68.6m last year.
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