Britain’s over-55s can convert the equity in their homes into cash for retirement using Pure’s lifetime mortgages. Andrew Thirkill, 61, founded the Leeds-based lender in 2013 with business associate Tim Loy, 55, and appointed industry veteran Paul Carter, 58, as chief executive. Profits rose to £10.2m in 2018 following the launch of new equity release products. It has adapted to Covid-19 by having its staff work remotely, accepting applications via its online portal and conducting desktop valuations of properties.
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