In the eight years since it started, PureGym has grown to 169 sites and says it has taken a 37% share of the value gym sector with its contract-free, low price-point gym memberships. Peter Roberts, 71, founded the business in 2008 and sold a majority stake to American private-equity firm CCMP in 2013. Last year the Leeds firm bought 43 LA Fitness gyms in a deal worth £74m. PureGym says its technology, which underpins operations and marketing, and also allows it to host virtual gym classes, has helped it scale quicker than competitors who have tried to copy its low cost model. Last year the firm bolstered its team with the appointment of Humphrey Cobbold, 52, as chief executive and Olympic cyclist Sir Chris Hoy, 40, as adviser.
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