This Reading company uses machine learning and a team of data scientists to collect insights and opinions from consumers and members of the public. Its app and web-browser extension reward participants with cash bonuses for answering surveys and sharing their online activity with Qmee’s customers, which include Nike and polling firm Ipsos Mori. During the pandemic, it helped companies — including travel firms — gauge public appetite for a return to commuting and office working. Founded in 2012 by former Goldman Sachs trader Jonathan Knight, 54, and serial entrepreneur Nick Sutton, 56, the firm’s sales hit £7m last year, 75% of which came from America.