Tech Track 100

This Reading company uses machine learning and a team of data scientists to collect insights and opinions from consumers and members of the public. Its app and web-browser extension reward participants with cash bonuses for answering surveys and sharing their online activity with Qmee’s customers, which include Nike and polling firm Ipsos Mori. During the pandemic, it helped companies — including travel firms — gauge public appetite for a return to commuting and office working. Founded in 2012 by former Goldman Sachs trader Jonathan Knight, 54, and serial entrepreneur Nick Sutton, 56, the firm’s sales hit £7m last year, 75% of which came from America.

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Company details
Year2020
Rank11
CompanyQmee
ActivityConsumer insight platform
LocationReading
Average 3 year sales growth161.74%
Latest sales £000s6,997
Staff15
Founded2012
Websitewww.qmee.com

If applicable:

* supplied by company † annualised figure