Cycling fanatic Simon Mottram founded Rapha Racing in 2004. The firm designs and manufactures luxury road-cycling sportswear and accessories, which it sells mainly through its website. Products range from performance clothing to luggage, books, music, shaving kits and even holidays, all of which aim to be authentic expressions of the sport. One of the skincare products, for example, has been designed with the smell of a well-pedalled mountain route in France in mind. Thanks to expansion of its niche market, sales rose by 72% a year, from £1.4m in 2007 to £7m in 2010.

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Company details
Year2010
Rank50
CompanyRapha
ActivityCycling apparel maker and retailer
LocationNorth London
Annual sales rise over 3 years72.18%
Latest sales £000s*6,960
Staff35
Founded2004
Websitewww.rapha.cc

If applicable:

* supplied by company † annualised figure