This company’s software was installed in more than 300,000 people’s smartphones last year, allowing it to capture data about their habits and movements. It uses the results, alongside survey data, to help NBC Universal and others to understand which of their marketing techniques are most effective. Serial entrepreneurs Garry Partington, 41, and Rolfe Swinton, 45, set up RealityMine in 2012 in Manchester, and have since opened offices in New York, Toronto, Los Angeles and Sydney. Overseas growth helped it more than double sales to £5.3m in 2015, when it secured £11.6m from private equity firm Kennet Partners.
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