Redeye helps its clients convert website visits to sales, using cookies and log-in information to analyse users’ behaviour. Bookmaker William Hill tasked the company with making its expensive website pay its way. Redeye cut customer acquisition costs by 20% by sending tailored e-mails to people who registered on the site but didn’t start betting. Its e-mail marketing campaigns have included charity appeals in response to major emergencies. The company is based in Crewe and led by chief executive Mark Patron. Its sales rose 61% a year from £1.7m in 2005 to £4.4m in 2007.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2007
Rank82
CompanyRedEye
ActivityE-marketing services provider
LocationCrewe
Average 3 year sales growth61.08%
Latest sales £000s*4,394
Staff51
Founded1997
Websitewww.redeye.com

If applicable:

* supplied by company † annualised figure