With evidence showing that consumers are 3.5 times more likely to buy a product if they read a favourable review of it, retailers and brands are turning to this London company to collect and manage online reviews. Backed by a Trustmark, all of Reevoo’s 7m reviews are from genuine consumers. Car maker Kia used its Reevoo ratings in an award-winning TV commercial. Supported by venture capital backing from Eden Ventures, MMC Ventures and Paris-based Banexi, chief executive Jonathan Callcut, 54, grew revenues to £5.4m in 2014.
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