Starting out as an importer of rugs from India and China in 1990, Responsive Designs took off when it saw the coming boom in laminated wooden flooring in Britain. Co-founders and school friends Chris Burdge and Alan Springford had spotted the emerging trend on the Continent and moved quickly into the new market. They were already selling their rugs to the retail giant B&Q and began supplying the company with laminated flooring. This meant they were well-positioned to take advantage of the explosion in demand in the 1990s. The company now claims to import half of the laminated flooring sold in Britain. More than 90% of its sales are to B&Q. The Guildford importer has since added Italian furniture and soft furnishings to its portfolio of products. Sales increased by 70% a year from £8.7m in 1997 to £42.5m in 2000, when it had 42 staff.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.