This Milton Keynes firm uses more than 100,000 mystery shoppers to provide customer feedback to British retailers and pub, restaurant and leisure chains, including Virgin Active. Clients analyse the results using its software, which is accessed over the internet. Retail Eyes is now developing survey tools for the general public to provide feedback through mobile phones. Sales at the firm have grown 101% a year from £762,000 in 2005 to £3.1m in 2007.
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