This digitally savvy make-up brand is launching websites in Poland, Holland and Italy in the next few months. It is also available on Asos in the UK and Target in the US. Founded in 2014 by joint chief executives Adam Minto, 51, and Tom Allsworth, 55, the Kent-based firm saw its products quickly become a hit on the high street, helped by social media influencers such as Khloé Kardashian and partnerships with retailers such as Superdrug. TSG Consumer Partners bought a minority stake in the business in 2017. Profits hit £17.3 million in 2019.
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