Joint chief executives Adam Minto, 48, and Tom Allsworth, 53, launched their first Makeup Revolution product in 2014. The Kent firm sells its cosmetics at affordable prices — lipstick starts at £1 — and has built its brand through social media marketing. International sales hit £41.8m in 2017, the same year US private equity firm TSG Consumer Partners took a minority stake. Revolution says it launches a new product every week, all of which are certified cruelty-free.

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Company details
Year2019
Rank34
CompanyRevolution Beauty
ActivityBeauty products retailer
LocationKent
2-yr av intl sales growth pa91.85%
International sales £000s41,828
Total sales £000s71,788
Staff94
Founded2013
Websitewww.revolutionbeauty.com

If applicable:

* Supplied by company † Annualised figure