Mid-market prices and social media influencers such as Khloé Kardashian have helped make this Kent firm’s beauty products a hit in countries including America, Germany and Turkey. Joint chief executives Adam Minto, 49, and Tom Allsworth, 54, launched their first product in 2014 and sold a minority stake to the private equity firm TSG Consumer Partners in 2017. Customers in more than 140 countries helped overseas sales reach £76.3m in 2018.
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