With sales of £152.4m in 2019, this digitally-savvy make-up brand’s products are available on sites including Asos and Beauty Bay, while its own website ships to more than 140 countries including America, Germany and Turkey. Founded in 2014 by joint chief executives Adam Minto, 50, and Tom Allsworth, 55, the Kent-based firm saw its products quickly became a hit on the high street, helped by social media influencers such as Khloé Kardashian and partnerships with retailers such as Superdrug. TSG Consumer Partners bought a minority stake in the business three years ago for an undisclosed sum.
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