Social media influencers such as Khloé Kardashian have helped make this Kent firm’s cruelty-free beauty products a hit in more than 140 countries. Joint chief executives Adam Minto, 50, and Tom Allsworth, 55, launched the business in 2014 and sold a minority stake to the private equity firm TSG Consumer Partners in 2017. Orders via its multicurrency website and its partnership with Hong Kong-based beauty retailer AS Watson pushed international sales to £102 million in 2019.
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