Joint chief executives Adam Minto, 48, and Tom Allsworth, 53, launched the first Revolution Beauty product in 2013, under its Makeup Revolution brand. The serial entrepreneurs established what they thought would be an online-only line, but the products proved so successful that Superdrug picked up the brand within six months. The Kent firm keeps items affordable — eyeshadows and lipsticks start at £1 — by shunning expensive advertising in favour of social media and influencer marketing. It says it launches a new product every week. Sales were £71.8m in 2017, the same year US private equity firm TSG Consumer Partners took a minority stake.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.