Revolution Beauty

Joint chief executives Adam Minto, 48, and Tom Allsworth, 53, launched the first Revolution Beauty product in 2013, under its Makeup Revolution brand. The serial entrepreneurs established what they thought would be an online-only line, but the products proved so successful that Superdrug picked up the brand within six months. The Kent firm keeps items affordable — eyeshadows and lipsticks start at £1 — by shunning expensive advertising in favour of social media and influencer marketing. It says it launches a new product every week. Sales were £71.8m in 2017, the same year US private equity firm TSG Consumer Partners took a minority stake.

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Company details
Year2018
Rank3
CompanyRevolution Beauty
ActivityBeauty products retailer
LocationKent
Annual sales rise over 3 years152.92%
Latest sales £000s71,788
Staff94
Founded2013
Websitewww.revolutionbeauty.com

If applicable:

* supplied by company † annualised figure