James Benamor’s company claims to be one of the few remaining unsecured loan lenders in a field that has been decimated by the economic downturn. It attributes its survival and continued growth to its ability to adapt its business model to meet market needs. Through its divisions FLM Loans, FLM Quick, CGS, Debt Line, Loan Finder and Payment Guard, it offers customers a wide range of loan options and insurance schemes. This diversity, combined with the company’s online presence, has helped sales to gp up by 56% a year, from £12.3m in 2007 to £46.4m in 2010.
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