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Farmer’s son Guy Watson started out in business with just a wheelbarrow and tractor, distributing home-grown organic produce in his Citroën 2CV. His vegetable-box scheme began a few years later, and the business has since ridden the crest of the organic wave. Watson and his wife are now sole owners of a business that includes farms in Devon, Hampshire and Peterborough and a joint venture in Yorkshire. The company has 87,000 customers, and its sales have grown 62% a year from £5.4m in 2004 to £23.1m in 2007.

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Company details
CompanyRiverford Organic Vegetables
ActivityOrganic produce retailer
Annual sales rise over 3 years61.95%
Latest sales £000s23,120

If applicable:

* supplied by company † annualised figure