Riviera Produce is a Cornish fruit and vegetable wholesaler that supplies the supermarket giant Asda through its partner company Lincolnshire Field Products. It sources 1m trays of produce a year from 40 local farms. Industry veteran David Simmons owns and manages Riviera and its two sister companies – PE Simmons, which operates from his 2,500-acre family farm, and Trewellard Farm Marketing, which supplies Morrisons and Safeway. Riviera’s sales have risen 75% a year from an annualised £1.3m in 2000 to £6.8m in 2003.
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