This vintage-inspired clothing retailer shut its shop on King’s Road, west London, in line with government restrictions in March, and a third of its order book was cancelled as retail partners, including Harrods and Selfridges, also closed. As demand shifted online, it was able to keep up thanks to investment in its e-commerce platform, which also prepared it for the second national lockdown in November. Henrietta Rix, 29, and Orlagh McCloskey, 31, founded the company in 2015, and a strong social media presence plus celebrity endorsements — its dresses have been worn by Kylie Minogue and Margot Robbie — helped sales reach £10.5m in the year to June.
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