Founded in 1990 as a supplier of customer computer systems for industrial projects, Kazem Behjat had a radically different plan for the Wolverhampton-based company he joined in 1991. The son of an Iranian immigrant, he and his partner bought the company in 1992 to pursue their vision. Their first deal involved buying and selling old floppy disks to an American company at a £30k profit. But Behjat had larger dreams. The pair turned Roldec into a computer assembler and reseller business to take on players like Dell. According to the chief executive, the company can turn around PCs faster than Dell and Gateway. Still, Roldec contends in a ruthless industry, in which margins are tight and competition is stiff. The £10m company, which employs 50 people, was forced to raise private capital earlier this year after having to cancel the launch of a leading Japanese computer brand.
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