Some of the world’s leading financial institutions, including big banks and hedge funds, turn to Rule Financial to help cut costs, improve productivity and extract the maximum value from their IT investments. Employing more than 200 staff in the City of London, the company was founded in 1997 by chief executive Marcus Rulewith no external funding. A broadening client base has enabled the firm to grow sales 38% a year from £7.1m in 2004 to £18.7m in 2007.
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