Technology developed by this Tyne and Wear firm has encouraged online shoppers to complete more than 500m abandoned transactions since chief executive Dominic Edmunds, 41, started the firm in 2010. It works by tempting customers back through on-screen prompts, text messages or emails. Its services have boosted sales for 600 brands including Tommy Hilfiger, Yves Saint Laurent and Ikea. It has offices in America, France and Singapore, helping boost overseas sales to £7.7m last year. It has since secured an £11.5m investment from growth-capital firm BGF.
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