More than 600 companies, such as Ikea, Dyson and Virgin Atlantic, use this firm’s technology to encourage shoppers visiting their websites to complete an abandoned transaction and thus increase online sales. Potential customers might see an on-screen message, for example, or be lured back later by a text message or email. Chief executive Dominic Edmunds, 38, started the business in 2010 and led it to sales of £9m this year. Based in Tyne & Wear, it also operates from offices in the US, France and Singapore.
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