This watch and jewellery retailer revolutionised its sales when it set up its online watch website Watchshop.com. Founded in 1991 by former school inspector Sham Naib, the company originally started out with one store in Reading. Sham’s son, Kishore, launched Watchshop.com in 2007, giving the company a strong internet presence. SDK now claims to sell about 100,000 watches per year through its online boutique, and says that aggressive advertising and a snappy trade name have aided sales growth of 123% a year, from £574,000 in 2007 to an annualised £6.4m in 2010.
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