More than 90,000 customers attended the opening day of Selfridges 100 years ago, and it has since cemented its iconic place in British retail. The store was the first to introduce the now-standard beauty department store entrance, and it launched a “Wonder Room” of luxury gifts in September 2007 that it says has become a tourist attraction in its own right. The company runs four stores in Britain, and next year shoppers will finally be able to buy online with the launch of its shopping website. Taken private by Canadian billionaire Galen Weston in 2003, chief executive Paul Kelly has overseen sales growth to £378m in 2008.
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