SME Export Track 100

Séraphine’s maternity wear proved popular with the Duchess of Cambridge, helping boost sales among pregnant celebrities including Anne Hathaway, Marion Cotillard and Dannii Minogue. Founded in 2002 by Cecile Renaud, 43, exports grew to £9.2m in 2016, driven by its stores in New York and an upgrade to its web platform, which boosted sales to online shoppers in Europe and North America. Last year the London firm opened its first store in Dubai, and it plans a further 10 in the US.

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Company details
ActivityMaternity clothing retailer
LocationCentral London
2 yr av intl sales growth % pa33.90%
International sales £000s9,188
Total sales £000s13,782

If applicable:

* Supplied by company † Annualised figure