SME Export Track 100

Investment in ecommerce helped this London firm manage the influx of overseas orders after the Duchess of Cambridge wore a Séraphine dress in the first official photo of Prince George. Boosted further by celebrity fans — including Gwen Stefani and Jessica Alba — Cecile Reinaud, 41, led Séraphine to exports of £5.1m last year.

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Company details
ActivityMaternity clothing retailer
LocationCentral London
2 yr av intl sales growth % pa39.55
International sales £000s5,125
Total sales £000s8,280

If applicable:

* Supplied by company † Annualised figure