Under its Affinity brand, Nottingham-based Serif has developed a suite of cross-platform graphic design products for professionals. These include packages for editing photos, graphic design and desktop publishing. Under managing director Ashley Hewson, 43, it has expanded overseas, with non-UK sales accounting for 90 per cent of 2019 turnover of £19.6 million. Profits grew to £10.6 million that year, helped by the launch of its Affinity Publisher app. It has provided extended free trials and half-price discounts to help creative workers affected by the pandemic.
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