Famous for its phone app that identifies pieces of music, Shazam chief executive Andrew Fisher is leading the company into television. Its ‘Shazam for TV’ service gives users access to more content if they point their phone at show or ad with a Shazam prompt on the screen. One million people used it during the Olympics closing ceremony to access extra footage, and more than 100 advertisers are using the technology to attract customers. Sales, which comprise digital music store commissions and advertising revenue, increased 50% a year, from £4.6m in 2008 to £15.6m in 2011.
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