Shebang’s Sellfone 3G point-of-sale software is used by mobile-phone retailers when signing up customers to contracts. The company collects commission from network operators such as Orange and Vodafone each time its software is used, and provides mobile phones and accessories. It also runs its own websites, which sell phones. This year Shebang won a big contract with Asda to supply its upcoming mobile-phone outlets, after walking away from a £20m deal with Tesco. The Daventry company was founded in 2000 by Iain Humphrey and Joe Berry, who oversaw sales growth of 137% a year from £4.5m in 2006 to £60m in 2009.
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