Shop Direct has focused on its digital strategy since 2015, when it ended its catalogue and became a purely online business. Its online stores include Littlewoods.com and Very.co.uk which helped boost sales 6% to £1.9bn in 2017 with profits of £236m. The Liverpool business is owned by brothers Sir David and Sir Frederick Barclay and their family trusts. In May, the former boss of The Rank Group, Henry Birch, 49, took over as its new chief executive.
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