Television personalities Holly Willoughby and Carol Vorderman front two of Shop Direct Group’s fastest-growing retail brands, Very.co.uk and Isme, which sit alongside established brands such as Littlewoods. About 80% of group sales are now online with the rest from catalogues. Last year, Alex Baldock, 42, was hired as chief executive to drive further digital growth. Revenues of £2.1bn in 2012 were for Shop Direct’s holding company and included sales at Yodel, the home delivery service that was demerged last July. Shop Direct is owned by Sir David and Sir Frederick Barclay.
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