To improve the experience of buying glasses, Sideshow developed technology for Specsavers that allows customers to try on virtual pairs, comparing how they look with one swipe. The Bournemouth-based digital marketing agency uses technology to help other customers, for example working with easyJet to deliver live flight information and providing real-time coverage of Birmingham Pride for HSBC. Founded in 2008 by Chairman Tony Hill, 51, it has since acquired four other companies, Strawberrysoup, Thinking Juice, Bennyfoot and Vertical Leap. Sales this year were £21.7m.
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