Launched in 1992 by Ian Whittingham and Jason Turner, both 48, this company sells bikes and cycle and triathlon gear, mostly online. It also has a store in Kingston, southwest London, and a 30,000 sq ft distribution warehouse in Lincolnshire, which opened in 2018. Exports reached an annualised £7.2m that year, boosted by growth in its online business in markets such as America, Japan and Ireland.
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