This sports retailer opened a warehouse and recruited 30 new full-time employees during the pandemic, as people turned to cycling for fitness and as an alternative form of transport. Launched in 1992 by Ian Whittingham, 49, and Jason Turner, 48, and headquartered in Kingston upon Thames, it sells bikes and cycle and triathlon gear, mostly online. In September it added a second store in Oakham, Rutland. Sales reached £33.8m last year, boosted by online growth overseas in America, Japan and Ireland.
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