The Heritage prams hand-made to the specifications of its 1877 original have earned Silver Cross a place among the baby brands of the rich and famous, including Nicole Kidman, Jennifer Lopez and Cate Blanchett. Chairman Alan Halsall and his brother Graham took over the Skipton company in a £4m buyout deal in 2006, and will soon be offering the Doodle, a new patented convertible highchair. Sales have grown 179% yearly from an annualised £696,000 in 2004 to an annualised £15.2m in 2007.
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