Silver Cross has been making prams since 1877, and is a favourite with the royal family and celebrity mums such as Nicole Kidman. The Skipton company recently launched its Surf pram, which is a new lightweight pram and pushchair combination. As well as distributing through the likes of Harrods and John Lewis, the company sells its products through its website to more than 40 countries. In 2006 chairman Alan Halsall and his brother Graham took over the business in a £4m buyout, and sales have grown 96% a year from £2.3m in 2005 to £17.5m in 2008.
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