Tom Simpson, Derek Carpenter and Geoff Jennings ‘thought about it for 12 years’ before starting Simpson Carpenter in 1998 in partnership with Mori. By measuring brand value, advertising effectiveness and customer satisfaction, the company fills a niche between data collection and management consultancy. It devises surveys and then analyses and presents the findings to clients such as Safeway and Honda. Sales at the west London company have grown 87% a year from an annualised £613,000 in 1998 to £4m in 2000, when it had 20 employees.

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Company details
Year2002
Rank55
CompanySimpson Carpenter
ActivityMarket researcher
LocationWimbledon
Annual sales rise over 3 years87.24%
Latest sales £000s4,024
Staff20
Founded1998
Websitewww.simpsoncarpenter.com

If applicable:

* supplied by company † annualised figure