Skimlinks started life in 2007 as a social decision making website. When Joe Stepniewski, 35, joined chief executive Alicia Navarro, 37, in 2009, the company began to develop advertising technology for affiliate marketers. Its technology allows journalists, publishers and bloggers to earn revenue from the products they write about, if their readers then click through and buy that product. Supported by investment from Sussex Place Ventures and the Accelerator Group among others, the London firm draws 50% of its revenues from America. Relationships with large publishers helped gross revenues reach £13.3m in 2013.
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