SME Export Track 100

The syrup and crushed ice drink was invented in Ohio in 1972. Two years later, Ralph Peters, 87, brought the concept to Europe, selling under licence from his base in High Wycombe. In 1990 the firm launched the popular blue raspberry flavour drink in Europe; its other brands include Tango Ice Blast and Fanta Frozen. New products boosted exports to £4m in 2016. Ralph’s son, Mark, 59, is managing director.

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Company details
CompanySlush Puppie UK
ActivityFrozen drinks distributor
LocationHigh Wycombe
2 yr av intl sales growth % pa77.37%
International sales £000s3,995
Total sales £000s18,193

If applicable:

* Supplied by company † Annualised figure