This peer-to-peer betting site allows users to set their own odds on sports events, politics and current affairs. Its chief executive, Jason Trost, 36, started the company in 2008 in an attempt to undercut traditional bookmakers by applying financial trading principles to sports betting. Since then, £5bn has swapped hands on its exchange, helping sales — which represent commission — reach £25.4m in 2016. Smarkets has raised £2.5m from investors including TVenture — and is reportedly considering a stock market float in New York.
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