The former owners of an upmarket food-delivery firm, Pat Reeves and Rohan Blacker were seeking a higher-margin business concept that required fewer physical premises. In the end, they settled on sofas, and in 2006 paid $200,000 (£126,000) for the Sofa.com name – only for an employee of the internet-domain company to abscond with the cash. After overcoming this initial crisis, Sofa.com now sells 20 styles of sofas and beds that are designed by its own team, manufactured in Britain and Poland, and displayed in its Chelsea showroom. Sales increased by 129% a year, from £572,000 in 2007 to £6.9m in 2010.
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