Founded in 1996 as a software distribution company, Softpoint changed tack when its profit margins plummeted in the late 1990s. It has since developed an online system for running customer loyalty schemes, from the design and fulfilment of promotions to gathering market intelligence. Mohammed Shabir leads this Croydon company, whose customers include AOL, Vodafone, Tiscali and Tesco.com. Expansion into America and continental Europe has helped sales to rise 67% a year from £3.2m in 2002 to £8.9m in 2004.
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