Founded in 2009 by serial tech entrepreneurs Nick Hynes, 53, and Carl Uminski, 40, Somo helps big brands respond to the explosion in smartphone and tablet usage. It offers a range of mobile marketing services, including app development, enterprise technology and marketing and advertising platforms. Its clients include global brands such as Audi, BP, The New York Times, De Beers and Tesco, and Somo has overseas offices in New York, San Francisco and Singapore. With sales doubling each year, turnover at the London firm reached £23.1m in 2013.
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