Founded by Jonathan Grubin, 29, when he was just 21, this Newcastle upon Tyne and London-based company helps brands run product sampling campaigns. Using data analytics, SoPost creates targeted social media campaigns for brands such as Estée Lauder and L’Oréal; people can click on a link in order to redeem a free product sample, which is sent through SoPost’s international distribution network spanning 15 countries. The company says the coronavirus has changed the rules of product trials, and in June, it ran a webinar exploring best practice for safe beauty sampling, and how brands are adapting to the constraints. Revenue reached £5.3m last year.
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