This Newcastle-based firm first found success creating a social media campaign to promote a music DVD for Noel Gallagher. It offers a complete online product sampling service, including physical sample distribution and analytics. Brands, including Estée Lauder, L’Oréal, and Mondelēz come to SoPost to create a targeted social media campaign, which allow users to click on a link in order to redeem a free product sample, sent through SoPost’s international network. Founded in 2012 by Jonathan Grubin, 28, the company grew its revenues to £3.4m in 2018, following expansion into North America and Europe.
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