Brothers Sukhinder and Raj Singh, 51 and 47, founded the company in 1999 to sell whisky through shops and its website, The Whisky Exchange. It now sells 5,000 spirits to trade and retail customers, working directly with 1,000 bars, hotels and restaurants, such as Claridge’s and VOC. It deals in super premium spirits, selling to private collectors, and produces its own brands, such as Elements of Islay. The firm has diversified into events, attracting 5,500 visitors to The Whisky Show in 2018. It has doubled profit in five years, to £11m in 2018, and plans to construct a £25m distillery on Islay in 2020.
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